The Reason You’re Losing Customers, Fans, & Readers Is Simple
You don’t know your audience.
Published in
5 min readSep 1, 2020
Back when I had fewer grey hairs and an abundance of optimism, I worked with a major beauty brand that had a suitcase of issues. One of which was their propensity to prattle on about themselves all the time, on every channel. They were a walking commercial, spamming their socials and newsletters with product…