Let’s Talk About Predator Coaches Preying On Your Vulnerability for $$$
You are not Jesus out here saving.
First off, #notallcoaches, so breathe it out.
However, the reality is that coaching is an unregulated industry. While I rally against the actions of many marketing peers, at least their work is regulated by the FTC. There are consequences for unsubstantiated claims. There are rules one must abide by (though, in reality, they’re often bent and broken). Yet, who’s regulating claims made by coaches? Who’s monitoring their practices? For a multi-billion dollar industry in near maturation, it still operates in the wild. Coaches call themselves your therapist, shaman, and savior without accountability.
For the low, low price of $10,000, they promise all the clients and confidence your little heart desires. They’ll set up queries trolling for people who are vulnerable so they can swan in their Willy Loman suits, hocking their wares. They can shoulder you through your mental illness as they play therapist, photoshopping prescription scripts because why not. They will help you score new clients because the world has become blinded by the promise of cash money riches.
While I’ve been creatively inspired and the writing has flowed, I am tired. I haven’t slept in weeks. I’m living off the last of my…
