Let’s Talk About Predator Coaches Preying On Your Vulnerability for $$$

You are not Jesus out here saving.

Felicia C. Sullivan
5 min readMar 14

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Photo by Karolina Grabowska: https://www.pexels.com/photo/woman-leaning-on-a-sofa-screaming-6029062/

First off, #notallcoaches, so breathe it out.

However, the reality is that coaching is an unregulated industry. While I rally against the actions of many marketing peers, at least their work is regulated by the FTC. There are consequences for unsubstantiated claims. There are rules one must abide by (though, in reality, they’re often bent and broken). Yet, who’s regulating claims made by coaches? Who’s monitoring their practices? For a multi-billion dollar industry in near maturation, it still operates in the wild. Coaches call themselves your therapist, shaman, and savior without accountability.

For the low, low price of $10,000, they promise all the clients and confidence your little heart desires. They’ll set up queries trolling for people who are vulnerable so they can swan in their Willy Loman suits, hocking their wares. They can shoulder you through your mental illness as they play therapist, photoshopping prescription scripts because why not. They will help you score new clients because the world has become blinded by the promise of cash money riches.

While I’ve been creatively inspired and the writing has flowed, I am tired. I haven’t slept in weeks. I’m living off the last of my savings and I struggle to book an apartment with the realization I can’t guarantee I’ll be able to pay my rent after three months. I am embarrassed and frightened and tired of people’s awkward responses and their pity. I’m tired of playing positive because people think I’m too sad for type.

I’ve spent my whole life hustling, my whole life trying and I am so, so tired. Some of this burden can be attributed to my anxiety and recently diagnosed adult autism, but some of it is me. Some of it is for the fact that I no longer want to compromise. I no longer want to cry myself to sleep because I’m working for bro assholes who use me as their token female. I’m tired of giving everything to companies to watch them fail and do nothing because it’s too hard to do the real work. It’s too hard to admit you’re wrong.

Part of me is adamant that I’d rather be homeless than work for garbage companies devoid of morals or people who are content to operate…

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Felicia C. Sullivan

Marketing Exec/Author. I build brands & tell stories. Hire me: t.ly/bEnd7 My Substack: https://feliciacsullivan.substack.com/ Brand & Content eBooks: t.ly/ZP5v