I’m not sure how to answer this. If your sole objective in writing is to have as many people read your work as possible, then I suppose you’d have to write what large masses of people want to read. I don’t agree people don’t read personal essays — the internet and bookstores are filled with this genre of writing. I wouldn’t make assumptions about what people read based on what works on medium. Medium is one platform.

I’m not really the best person to ask on what to write to be super popular. I’m sure there are others on medium who are better versed in the topic. It’s not why I write so I never pursued it.

This essay is purely about how to write better. The marketing and distribution of one’s work is another topic, and it’s covered at length on medium. Hope that helps!