How to Find Your Writer Voice
A beginner’s guide for new writers who want to stand out from the sea of same.
Language is a window to who we are as people. Through the words we use and how we use them, people access a part of us, who we are. But if we want our voice to have an impact, one rule applies: Consistency breeds legitimacy. Legitimacy breeds trust. Trust breeds influence, and influence breeds impact.
This rule applies to whether you’re building brands or writing novels because people don’t trust a Sybil. Our brains crave the comfort reliability and consistency breeds. We’re confused when we see someone act one way and that way changes on the daily. They’re performative instead of real.
In marketing, our “voice” is the personality we embody when we show up for our audiences, community, partners, and employees. It’s our vibe and flavor, the words we use and how we use them. We can dial up and down facets of our personality depending on the environment. Sound familiar? It’s called life.
We build trust when — interaction after interaction, channel after channel — we come across as the same “person.” In marketing, a verbal identity helps everyone who communicates on behalf of a brand to express themselves consistently so their audiences have the same powerful experience regardless of where…
