Hi, Julia,

Thanks for the comment, but you’ve misinterpreted my point. This isn’t an elevator pitch you make to voice to sell your business, this elevator version is the foundation for the stories you create for consumers. It’s not spoken. It’s internal-facing and used to build the core story of a brand. You don’t build brands for CEOs; you build them for customers. When someone has a problem and are searching for solutions, they’ll spend more than 7 seconds finding and researching them.