Ever hear of this dude, Jason Zook? I just listened to him on a podcast and I loved his vibe and message. I just ordered his book, Own Your Weird.

I say this because while I was on my daily hike this morning, I thought about creating a group video course (like a live, 8-week thing) that would teach brand development to people (not branding because I know jack about visual identity) and take them through the process of their “why” to their positioning to their story to their brand elements to their content marketing plan. And how their customers are at the center and how data informs them along the way.

How I do this for clients now is sort of like building blocks and it’s working on my bespoke projects. People get the structure and it doesn’t feel intimidating or shady.

I have some ideas about how to do this because most courses are flaming bags of shit. I know, I’ve taken them. And people tend to like how I teach this stuff.

If you’re interested in chatting about this or collaborating, or whatever, give me a shout: lovelifeeatny@gmail.com. I promised myself to engage more with the human race in 2020, so your note came at the right time. Serendipity, etc.

Unless you were joking, and that’s totally cool too. Live your life, etc.

Cheers, f.