Hey there! Welcome to my virtual home.


  • Born & raised in New York. I’ve lived in Los Angeles for the past six years.
  • Started career at an investment bank: A time I’d like to forget.
  • Ditched the suit to build a profitable dot.com in 1999.
  • Built a boutique digital agency from $1MM to $20MM in 4 years.
  • Launched 60+ major brands online across industries & sectors.
  • I’ve worked on the brand and agency side, and have spent the last seven years as a consultant.
  • Published two critically acclaimed books & seeking new representation for my third: My books and work have been featured in dozens of publications…

I don’t want clicks or legions of fans. My journey as a creative has been harder for it, but more rewarding.

Call me a fire-starter. Instead of coloring in the lines, I’d rather torch the book and watch the pages cinder in the flames. I’ve never been popular or conventionally cool; my work has never appealed to the masses no matter how hard publishers try to market it, and I’ll never lead a mighty army. I can barely handle a group conference call without an anxiety attack, so why would I invite a legion of strangers into my life?

The last thing I want to do is influence people. The last thing I’d want to be is a person picked clean…

Some of us never had a mother who mothered.

I picture the clothes you were buried in. When I see you, I see the red Pumas you laced up, the black skirts you bound with silver pins and the stockings that poured the sun over your limbs. But I suppose you wore something I’d never seen in the half-life since we last spoke. That time on the phone when I said, you make it impossible for me to love you.

Did you wear blue? I remember tearing the pink off me as if it were a hot poker grazing my skin. No, no, I was a blue girl down…

It’s time to answer the big question: What do you want to be known for?

This is day five of a five-day course on finding what you’re meant to do. Read our introduction post, day one, day two, day three, and day four.

First, let’s take a pause. If you’ve made it this far, give yourself a stadium-level round of applause. You showed up and did the hard work of reflection and mapping out your pivot — all of which is a massive accomplishment. According to a Gallup study, 85% of employees have zero emotional attachment to their jobs. They’re either working to survive or biding their time before they leave. Sound familiar? …

Seeing where, when, and how you’ve thrived allows you to define the next step forward

This is day four of a five-day course on finding what you’re meant to do. Read our introduction post, day one, day two, and day three.

Today, we’re transforming mess into magic. Humans crave patterns — our brains derive meaning from the events that happen in our lives to avoid chaos and confusion. We lean on patterns for the choices we make, whether or not we’re conscious of it. And at this point, after your deep introspection, you should be starting to see some patterns emerge.

We have a tendency to operate in tunnel vision, thinking only of the last…

This brand-building approach can help you ignite your purpose at work

This is day three of a five-day course on finding what you’re meant to do. Read our introduction post, day one, and day two.

Today, we’re identifying the skills and tools in your arsenal that you can eventually apply to the job you’re meant to do. You’re laying the foundation for the big questions you’ll answer by the end of the course: What do I want to do? Who do I want to do it for? Why am I the one to do it?

Taking inventory of your professional assets and achievements is like searching for a favorite sweater buried…

Crafting the life you want to lead has to start from within

This is day two of a five-day course on finding the work you’re meant to do. Read our introduction post and day one.

Today, we’re talking about values, purpose, and vision. You’ll walk away with a clear understanding of your trifecta foundation, which will guide you through the rest of your week and ultimately define what you want to be known for. Imagine being the kind of person who is seen as a go-to guide, who gets recognized and appreciated not only for your talents, skills, and abilities, but also for your ideas, advice, and point of view.

Because making six-figures is far from easy.

They keep rising up, like cockroaches in the apocalypse, with their income reports, preened-to-perfection socials, and their you can make $10,000 a month just like me pyramid schemes. The contagion used to be hot on Instagram where lithe, attractive “coaches” sold you betterment for the low, low cost of $1,997. Meanwhile, they’ve never held a job other than holding a camera.

I once followed one of these influencers out of curiosity. Her platform was a regurgitation of Tony Robbins and every other boldfaced self-help name with a green juice and a tawny complexion thrown in for good measure. She pitched…

Today, we’ll focus on time — including all the ways you spend and squander it — to design your ideal day

This is day one of a five-day course on finding what you’re meant to do. Read our introduction post, which includes an overview of each day.

The writer Zadie Smith once said, “Time is how you spend your love,” and I believe this to be true. Before you start your journey to rediscover your purpose, you’ll need to take a step back and evaluate how you’ve been spending your precious minutes each day.

This means looking at where or with whom you place your energy and how you want to spend your time in the future. Our lives don’t radically…

Forge’s 5-day course on finding out what matters most

The tail end of a global pandemic may not feel like the ideal time to reboot your career. We’ve spent the past year in survival mode — just getting through the day is an accomplishment in itself.

But hear me out: As we emerge from an experience that constantly reminded us of the fragility of life, I believe this is the exact right moment to pause and ask the big questions: Am I doing the work I want to be doing? What truly bolts me out of bed in the morning? …

Felicia C. Sullivan

Marketing Exec/Author. Work in Human Parts, OneZero, Forge, Index & Marker. Hire me: t.ly/bEnd7 Brand & Content eBooks: t.ly/ZP5v List: https://cutt.ly/9j7Ngvz

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