It’s about more than fancy fonts and clever logos

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Hey there! Welcome to my virtual home.

Credit: Felicia C. Sullivan

Vitals

  • Born & raised in New York. I’ve lived in Los Angeles for the past five years.
  • Started career at an investment bank: A time I’d like to forget.
  • Ditched the suit to build a profitable dot.com in 1999.
  • Built a boutique digital agency from $1MM to $20MM in 4 years.
  • Launched 60+ major brands online across industries & sectors.
  • I’ve worked on the brand and agency side, and have spent the last seven years as a consultant.
  • Published two critically acclaimed books & seeking new representation for my third: My books and work have been featured in dozens of publications…


Don’t be the Oliver Twist of freelancing.

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Because I worked for it. Don’t let strangers on the internet define your worth.

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Stop listening to faux experts. Focus on defining your difference.

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Time to burn the book rather than color in the lines.

Photo by Ana Carolina from Pexels


I’ve made a career writing about hurt and heartbreak. Now, I’m booking a one-way ticket out.

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Freelancers, learn how to stand out from the pack by offering your customers a stellar purchase experience.

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  • Entertainment (they feel something),
  • Education (they learn something),
  • Value (price to quality ratio),
  • Utility (their lives are easier), or
  • Reciprocity (they feel part of something larger than themselves or experience privileges from being aligned with the brand).


It turns out I miss conference rooms, water coolers — and even networking

Businesswoman at workstation looking out window
Businesswoman at workstation looking out window
Photo: Thomas Barwick/Stone/Getty


Your weird is what sets you apart from the sea-of-same pack.

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Felicia C. Sullivan

Marketing Exec/Author. Work in Human Parts, OneZero, Forge, Index & Marker. Hire me: t.ly/bEnd7 Brand & Content eBooks: t.ly/ZP5v List: https://cutt.ly/9j7Ngvz

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