Create a brand people love from someone who does it for a living. — I will say this until undertakers shovel gravel and dirt over my face — data is directional, but definitive. Data is your tour guide, your backstage pass, and the operator’s manual you instantly bin when you unpack IKEA furniture or complex appliances. …

Hey there! Welcome to my virtual home. — Vitals Born & raised in New York. I’ve lived in Los Angeles for the past six years. Started career at an investment bank: A time I’d like to forget. Ditched the suit to build a profitable dot.com in 1999. Built a boutique digital agency from $1MM to $20MM in 4 years. …

I’m sick of this. — This isn’t going to be an essay, an argument or anything cogent because our attention should be devoted to activists and politicians in a country where the rights of anyone who is not a straight white Christian are systematically being taken away. Meanwhile children will continue to be murdered in…

Build a life on your own terms. — Skirt suits. Gabardine wool, cotton and linen. Hose and smart heels. Nothing flash. Subways rivaling cattle cars shuttling us from one musty station to the next. We throttle, push, and shove while clutching our bacon, egg, and cheese sandwiches close to our chests. Lotus Notes and PowerPoint presentations. Office showers…

Can we quit it with the fake followers peddling movies & meth? — Over the past year, Medium has increasingly felt like a stranger. I don’t write about the platform (maybe 4–5 articles in the 9 years I’ve been on the platform) because it’s tedious and doesn’t interest my readers. I don’t judge the hustle, it’s just not my vibe. But back to…

Let me be your messy blueprint. — We trade text messages. Mostly, they concern the state of our pets (the Rubenesque nature of my tabby cat and his newly-acquired terrier, Lily), the latest shows we’re watching (he’s seen all of Downton Abbey and wonders if I’m mad for it; I say, no, I prefer The Gilded Age)…

From doling out unsolicited advice to callous commentary on a celebrity suicide, people continue to be the worst. — People are desperate to tell me how I should live my life. You should…have you considered…I don’t understand why you don’t. Strangers will take a shard of glass and build a snow globe, replete with the scene they’ve played out in their heads and comments — a scene trapped in…

Whining about wearing a mask is why we’re still here — Welcome to the country of crybabies, where everyone stomps their petulant feet and routinely confuses “rights” with “privilege.” The acrobatics they exhibit to get out of the inconvenience of wearing a mask is astonishing. In a country where millions of people are steeped in an ouroboros-level of poverty — living…

The lucrative gig you can do from home with a low start-up cost. — The heart always senses things. Towards the end of last year, I grew tired sitting in front of a computer, typing things. And although I’m proud of the work and revere my clients, I’m still a tiny cog in the late capitalist machine. I missed doing something tactile, something that…