Create a brand people love from someone who does it for a living. — I will say this until undertakers shovel gravel and dirt over my face — data is directional, but definitive. Data is your tour guide, your backstage pass, and the operator’s manual you instantly bin when you unpack IKEA furniture or complex appliances. The power in data is how you use…

Hey there! Welcome to my virtual home. — Vitals Born & raised in New York. I’ve lived in Los Angeles for the past six years. Started career at an investment bank: A time I’d like to forget. Ditched the suit to build a profitable dot.com in 1999. Built a boutique digital agency from $1MM to $20MM in 4 years. …

Toddler CMOs & The B.S. of“We Love Our Customers” — For over two decades, I was a believer. I fashioned a marketing career using a toolkit metaphor, where instead of working in one role and climbing the ranks I gathered a suite of skills that gave context and color to the one thing I excel at — telling stories. Every…

I’m on a zero-fucks tour and I’m tired of reading garbage in my feed — Let’s first discuss the relentless spam, shall we? While it’s true my Instagram account with its 70 followers will attract the occasional fem-bot vying for my dollars and undivided attention, the spam on Medium is relentless and unyielding. From porno and drug-peddling accounts (fentanyl, anyone?) …

Even though the world demands big, it’s okay to play small — Have you ever read a book and were caught between wanting to savor every word and rushing to the end? Wondering how long you can hold on to the way this book has made you feel. How it occupies you. You feel a breach in time, one that exists in…

For the first time ever, I’m trying to be slightly optimistic. — Per usual, I’m about a decade late to every party. A YouTube addict, I’ve recently discovered “family channels.” Money and clout-starved parents who film, broadcast, and monetize every moment of their families’ lives. Exploiting their children without their consent or acknowledgment of child labor laws. What in the Honey Nut…

It doesn’t matter when you block people. If Medium wants to force people on you, it will. — This is not an article. This is not a rant. This is about me discovering, albeit slowly, that all social platforms are trash and always will be. A guy — you know the type — a faux feminist, faux woke, a man who uses his good guy persona to slip…

Let’s be honest about how we treat people who are different — Perhaps I’ve watched Wednesday over a dozen times since it premiered on Netflix. What’s not to love about murder, mayhem, monsters, and existential teenage angst? It reminded me of growing up as a teenager in the 90s minus the intrusion of digital technology and the performance it demanded of children. …

We never think we’d become monsters, encounter or love them until we do. — Yesterday, I finished season two of The Vow, and it was devastating for the obvious reasons (Keith Raniere) and the not-so-obvious ones — witnessing Nancy Salzman come undone. The unraveling is painful to watch because it comes slowly, in degrees. Every episode is another layer peeled, presenting new truths, and…